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@TheWeepingDalek @RialVestro I think the reason might simply be that there are many who are impatient and feel that they can't wait until Christmas. Kids tend to feel like this, but also some adults. You know how you were repeatedly asking your parents how long time it was until Christmas (same with birthday and all kinds of fun holidays) and tell them you wanted it to be now and so on, starting somewhen in October or November? And your parents were all just like "you'll have to wait" without caring about your impatient childish wishes. What a torture! But nowadays, in a time of instant gratification to be found almost everywhere, people don't any longer accept having to wait, and would definitely not choose to wait if they have the option not to... We cannot accept waiting, impatience rules society. And since a lot of people still are impatient for Christmas to come also when they've grown up and have the power of money... shops just use that to make profit. It works, so they have no reason not to do so.That makes no sense. Putting the stuff out sooner doesn't make the day come any quicker. If anything you're waiting longer that way. The problem is kids have no concept of time. It hasn't been taught to them yet. So to a kid the moment you first see Christmas decorations appear in stores you know it's soon. But now with that happening in October before we even have Halloween it's throwing kids off even more so instead of every day in December asking "is it Christmas yet?" they're asking that question every day for two months.